Aside from Facebook, according to Lin, this is likely the largest source of Behavioral Retargeting, which “follows you around the web with its massive ad network.”
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is a data collection company whose privacy policy says the firm tracks and saves personal identifiers: My real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, Social Security number, driver's license number, passport number or other similar identifiers, browsing history, geolocation, and more.
I asked Lin to break down my block log and this is what he told me: Breaking down my block logĪ set of logs sent to Lockdown for analysis. The profiles contain what you like and dislike, as well as frankly creepy details such as what time you wake up, who you're connected to and in what way, where you live and the places you go, your diet, and even extremely sensitive health data. “Those are the tracking attempts that you see being blocked in the block log,” Lin tells me. “By collecting this data on individuals from different sources, these companies build super-specific ‘shadow’ profiles of each individual.”
“When this data is collected, it's sent out to advertisers, data brokers, and analytics companies,” Lin says. This happens even if the app isn't active in the foreground, and when you're not using your phone. “They silently collect data on what you're looking at, your actions–every swipe, tap, and button click–your location, and more,” Johnny Lin, cofounder and CTO at Lockdown told me. But the trackers originate not just from the Facebook and Google apps they are embedded inside other apps you use every day, as well as the websites you visit on Apple Safari and other browsers.
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